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Here is a short video of Seth Godin on the value of blogging. Check it out.
I hadn’t thought about it like this before, but I believe he is right. I have changed a lot since I started blogging three or so years ago (not on this site).
Back then I didn’t know much about blogging other than that it was a good way to generate traffic to my website for free. I didn’t know how to write and I really didn’t expect a lot of people to read what I wrote. Actually, I blogged mostly to generate links to my product content so that I would rank better with the search engine. I didn’t care that nobody read my content.
I have been actively building my network marketing business online for just over 4 years now and the single activity that has brought me the most success is blogging. Blogging works to bring in traffic to your website from social media, like Facebook and Twitter. It works for getting your website to rank well on the search engines, like Google, to bring in organic search traffic. Once people are on your website, a blog is an excellent place to interact and build a relationship with your customers and prospects.
If it wasn’t for my blog I wouldn’t have a network marketing business.